yonekyu

yonekyu

Evoke a moving food experience... This is our guiding principle at Yonekyu. yonekyu
 

Yonekyu's Product Development

Striving for the unique tastiness that is a Yonekyu signature... With this pioneering spirit, Yonekyu's aim is to be a “Best in Class” company,

Japan's first production facility of authentic raw ham began in Gotenba.

In May 1982, the first license to sell raw ham in Japan was granted to Yonekyu. In preparation for this, Yonekyu worked with the Italian company Soranzo, to start producing raw ham. At that time, German-style ham dominated the market, Yonekyu's Italian-style raw ham (prosciutto and coppa) brought a new trend to the Japanese dining experience.

Though bagels are now popular in Japan, Yonekyu was among the first to spot them as a prospective food item.

In 1984, Yonekyu introduced a product called N.Y. YAM-B's. A bagel sandwich filled with beef sausage, N.Y. YAM-B's, is just one more example showing Yonekyu as a pioneer in the development of combination food products. Other innovative offerings our team has developed include Juicy Links, which introduced raw sausage to Japanese dining table.

Our special affection toward our first product line was the inspiration being the development of hit product, Jikabi Yakibuta.

Yonekyu's core product line started with a grilled pork product called yakibuta. One of our flagship products, Jikabi Yakibuta was inspired by our special affection for yakibuta and a desire and a belief that we could make it better. Jikabi Yakibuta is cooked in a gas-powered heating chamber at high temperature over a direct flame. When we look back at the product development process for Jikabi Yakibuta, we are amazed that through a dedicated effort, it took a speedy, one week to complete.